Get To Know The RGCA

Today, I just wanted to bring attention to the Retail Gift Card Association at thergca.org. I recently learned about them, and wanted to recommend that anybody on either side of the retail gift card world get to know them. They’re partnered with all the big players.

Sorry for the random post, but the RGCA recently did me a great favour, and I wanted to help repay that favour by telling my readers to please check them out!


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How Long Should Emailing A Gift Card Take?

On 1 July, I ordered a Nook gift card for the project manager on my consulting gig. Happy Birthday! I figured that since I chose the emailed version, he’d get it right away. I was ordering it last minute… 1 July was his birthday, and the day I wanted him to get it.

After I placed my order, this was part of my confirmation screen:

I couldn’t believe that I might possibly be a week late with his birthday present because B&N might not get it together to just email him the gift card. I emailed customer service, who seemed to set things right, and he got it a few hours later. But I was really surprised at the idea that their website thought they might need 3 business days (nearly a calendar week) to email someone an emailed gift card.


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